Managing an account on Google Ad Manager (GAM) can be a complex task, full of nuances and important details. Every decision made can directly impact the success of your advertising campaigns and, in some cases, the viability of your account itself. In this post, we will explore the main reasons that can lead to the closure of a GAM account and how you can avoid them, keeping your advertising operations best practices.
- Violation of Content Policies
Google takes the type of content promoted through its platforms very seriously. Content that violates Google’s policies, such as copyrighted material, explicit content, or promoting illegal activities, can result in severe actions, including account termination. Best practice: Ensuring that all promoted content complies with Google’s guidelines is key to avoiding issues.
- Manipulation of Clicks or Impressions
Practices such as automatic ad clicks or manipulation of impressions to artificially inflate performance numbers are considered fraud and lead to severe consequences. Best Practices: The integrity of performance metrics is crucial not only for your reputation but also for the effectiveness of advertising campaigns. Always stay within the rules of the game.
- Use of Personally Identifiable Information (PII)
Google Ad Manager strictly prohibits the misuse of personally identifiable information to target or modify ads. Best Practices: User privacy is a central pillar of operations at Google, and maintaining this privacy helps build trust, which is fundamental for long-term success.
- Misrepresentation and Fraud
Impersonating another entity or using the platform for fraudulent purposes (such as promoting fake products or services) is a direct route to account termination. Best Practices: Authenticity and honesty are core values in the GAM ecosystem. Building a solid foundation based on these principles is essential.
Important:
Effective management of a Google Ad Manager account requires constant vigilance and an unwavering commitment to best practices and policies established by Google. By avoiding content violations, manipulations, misuse of personal information, and fraudulent activities, you not only protect your account from being shut down but also establish a sustainable and reliable advertising operation. By connecting each of these points, it becomes clear that the key to long-term success in Google Ad Manager lies in integrity, transparency, and respect for established guidelines. Stay informed, be proactive in managing your account, and you will see your campaigns flourish in the digital ecosystem.
